• Charlotte Marchand

Visual Studio vs Virtual Visual Studio - Wich tool should you use?

With the ever-changing marketing landscape and a shift in consumer preferences, retailers have to constantly look for inspiration to redefine the approaches that are already in place. 

If you are a brand and you are not doing enough visual content or you want to enhance your media amplification, you should test a 3D render studio. Discover why brands should favor a 3D visual studio.

Why is Classical Visual Studio outdated? 📸

Photography is complex, perishable, and expensive. Here are a few reasons why.

Photoshoot is complex 

✔️ Skills and means are necessary to create attractive and quality visuals, it is mostly outsourced, i.e. managed by external communication agencies and photographers.

✔️It is a real time-consuming process for marketing teams that need visuals.

✔️ Since it involves a lot of skill and physical labor, there’s also considerable room for mistakes. 

✔️Furniture prototypes had to be shipped to faraway photography locations or studios, loads of other relevant props had to be uselessly bought for the occasion and endless queries had to be made about the perfect lighting, not to mention the environmental consequences of photoshoots. 

Photography is perishable 

✔️The photos are static and can be modified at the margin. It is impossible to change the products, to modify the layout, the atmosphere, the style, the colors.

✔️Any and every kind of change would require redoing the whole thing which not only means wastage of money but also resources, time, and efforts. In a fast-paced world, no one is privileged to be able to afford that kind of commitment. 

Photoshoot are costly solutions

✔️ Photoshoots require finding a photographer and require significant logistics (transport of the products, rental of a studio, or an exceptional location, layout, supervision of operations). If you are using a photography studio service, creating a top-notch catalog can be quite expensive. ✔️Manufacturers and marketers have to pay for renting pricey photoshoot studios and locations, decoration of sets, and transportation of the furniture in addition to the costs of the work of a photographer. Materials mostly end up in the dumpster after a photoshoot and before you know it the costs go sky-high. 

The long and complex process of Visual Studio (Photography)

Adding to the complexities of creating 2D visuals, the process of using Visual Studio 2D is extremely elaborate.

●      An important human organization (reception of the product or travel to the customer's premise). 

●      An inventory of products to be shot.

●      An equipment mobilization/rental. 

●      A search and rental of a shooting location.

●      A selection of images. 

●      Image processing (retouching).

●      Image cropping.

Alongside these, there is the personnel mobilized throughout the shooting. 

Why should you test a 3D Visual Studio?

Choosing tools and systems that offer intelligent dynamic and robust visual content will be the deciding factor on which brands retain consumer’s attention. To maximize the effectiveness of visual marketing, retailers need to ensure that content hits the right brand note, are centered on the audience’s needs, and work together across all platforms. 

3D is as visual as it gets and has a host of added advantages too. 

1# Convenient and Feasible technology

✔️ 3D allows precision in detail and interactions with photography. With 3D you can update the visual by changing the angle of view, the lights, the products, or other details even post-production. 

✔️ 3D is faster, simpler, and more efficient than photography when it comes to product variations since the modifications are easier. With 3D product rendering, more and more retailers are realizing the creative opportunities it brings to their marketing strategies. 

✔️Realistic product rendering gets brilliant quality, finely detailed imagery (packshots, inspirations, product zoom...) while saving considerable amounts of money. You can radically impact how your design is perceived. 

✔️3D is a significantly less expensive solution when the range of products is complex since it is sufficient to update the 3D file with the new information.  You determine the color material, style, and texture of the furniture models.

This is now the first choice for manufacturers and retailers when it comes to creating photorealistic marketing visuals. 

2# Optimum Product Visibility

✔️ With 3D rendering, you can create an ideal product visual experience. You showcase every minute detailing of the furniture-inner part of a cabinet, sliding drawers, the material used for a couch, or the shelves of a closed cupboard.

✔️ Designers can now visualize furniture with different finishes or with various color variations before the prototype production. It is easier for them to create the best product collection.

✔️ 3D content is a new way of interacting with products on a web platform. Dynamic visuals as 360 packshots or swappable inspirations are engaging and immersive delivery mediums that enhance the shopping experience. 

3# Situational Marketing Optimization

✔️ 3D visualizations showcase the special attributes of the furniture equipment with photo-realistic quality. It is an ideal tool for your marketing strategy. It lends a creative touch to the texture, tone, necessary background changes, tweaks the setting, and boosts the transparency level to make the product look appealing and ultimately driving sales.  ✔️ 3D optimizes your visual content creation. Often for the same models, different marketing solutions are required especially while catering to different occasions like Thanksgiving, Christmas, etc. and it is quite a nightmare for furniture companies. With normal photography, you would require a considerable amount of decor for the product model which automatically translates to high costs, wasted effort, and time.  3D allows you to go beyond photography, it is a tool that has no limits.

The Simple Process of Hubstairs 3D Visual Studio

Contrary to Visual Studio 2D, the process of using Visual Studio 3D is not only much simpler but also highly streamlined. For one, it involves lesser steps, and moreover, demands lesser resources overall. 

●      A limited human organization (Reception of precise specifications: product measurements, inspirational images, CAD files, etc. by email or directly via the hubstairs CMS). 

●      3D Modeling of the product(s). 

●      Texturing & Lighting. 

●      Export or display packshots, ambient images

3D rendering allows you to create an interactive visual experience that will prompt your audience to engage with your brand or service. 

Modern consumers will not just want to shop from the comfort of their living rooms, they desire an individualized shopping journey tailor-made to suit their specific tastes. The ability to view a high-quality image or choose different styles is a major advantage of 3D rendering that conventional physical prototypes cannot replicate. 

To learn more about our 3D Visual Studio, do not hesitate to ask us for a free demo for more information.