Retailers are constantly looking for new, innovative ways to attract shoppers, and a thoroughly reinvented, friction-free shopping experience is the first volley in the retail revolution. Creativity is the reason why some products tend to fly off tables, cases, shelves.
It is why you should choose 3D technology for your product creation, for your design, and marketing campaigns.
What is 3D modeling?
In computer graphics, it is a technique for producing a 3D digital representation of any surface or object. 3D models can be used for mediums like movies, video games, architecture, engineering, illustration, and commercial advertising.
The core of any 3D model is the mesh which is described as a collection of points in space that are then mapped into a 3D grid and joined together as polygonal shapes (quads or triangles). Each vertex or point holds its position on the grid. The surface of the object is created by combining these points into shapes.
Our designer uses our technology to efficiently manipulate points in a virtual space also called vertices to form a mesh i.e. a collection of vertices that ideally form an object.
How does it work?
📸 3D modeling will enable you to develop high-quality parts and products.
Utilizing 3D CAD designs will allow product engineers to visualize the overall functionality of the product and to create marketing visuals before the product is even created. 🎨 Flexibility and precision on an unprecedented level are the hallmarks of 3D modeling. This technology makes it possible to customize products and services efficiently in keeping with the demands of consumers regarding color, shape, and material. 📐 3D modeling will change the presentation world of designs.
The product construction process now no longer needs rolling out blueprints or physical renderings of the product. It’s now entirely digital. 🔗 3D rendering gives you a sense of the finished item by putting all the pieces together.
When the product doesn’t exist, it takes a lot of time, effort, and resources to ideally present your ideas in front of potential customers.
Why you should try 3D modeling for your product catalog?
Today’s shoppers are empowered like never before. Their purchases are thoroughly inspired, and even before making a purchasing decision, the research, connect with their friends for relevant feedback, immerse themselves in product/service data. In order to deliver impactful, compelling experiences, the retailers need to create something that is impeccable in every sense of the term.
Discover how 3D modeling can help to improve your performances?
1# Improves the quality of your visual content
3D contributes significantly to the overall quality of the rendered design and enhances the output to a greater degree. It exudes a sense of photorealism in a thoroughly aesthetically pleasing manner.
3D modeling without a doubt is revolutionizing the way you communicate with clients. More and more people are leveraging this technology to rethink designs and how journeys can be optimized to create the perfect customer experience. These ideas will naturally create a better design.
2# Better project management
Virtual photoshoot becomes more feasible and economical than traditional photoshoots or photography that demand thorough effort and resource investments.
3D modeling helps the designer to visualize the mechanical component in 3D from the initial phase. Indeed, it allows us to easily understand the impact of some minor or major changes made. This helps to finalize the design without too much cost and the need for changes or corrections after the part has been built ensuring a better, more methodical, and systematic approach to the project in a thoroughly time and cost-effective manner.
3# Lowers the production costs
Not only is 3D revolutionizing the retail sector creatively but also economically. It is a financially feasible option that brings down production costs. Since the length and breadth of the process are supervised mostly by technology it doesn’t require additional labor or photoshoot expenses.
4# Better visualization for customers
3D imparts better visualization for your customers along with dynamic visuals. The 3D viewer tool or dynamic inspiration can easily leverage it to push the boundaries of reality. It makes for impactful flashy demos and is ideal for day to day use.
You are in complete control of the process and can choose to do as you please when the product has been finalized and modeled. The advantage of the technology lies in the kind of flexibility it brings to the table. With Hubstairs further, once the product has been modeled, you can easily pack it (packshot) or integrate it into virtual scenes. You can create unlimited visuals with 3d modeling.
6# 3D modeling and customer experience post-pandemic
The current situation highlights the importance and relevance of customer experience more than anything else. Consumer expectations, preferences, and behavior will rapidly change with the ongoing pandemic. This inevitably implies marketing strategies of brands should be tailored towards meeting these rapidly changing preferences and delivering a seamless consumer experience. Brands have to be sensitive to their needs and are now more appreciative of things that received less consideration. “Personalization” is no more simply a niche demand, but rather a mainstream expectation of sorts. The continuous, relentless access to technology is turning people around the globe into hyper-connected consumers with new-found preferences and purchasing habits. The classic customer journey evolved from a funnel that proceeds logically and step-by-step to a massive, interconnected web of customer touchpoints all of which demand your equal and adequate attention/communication. 3d modeling can help businesses to create perfect content according to the different needs and tastes. You can create hyper-personalized and immersive content to match with each step of your customer journey.
Our solution offers stellar 3D solutions for retailers that traditional marketing props and tools cannot achieve. It is a visual aid for the modern era. They thrive in a culture of creativity and truthful, honest presentation of the product, including its drawbacks and limitations.
Hubstairs solution can help you with all your retail marketing needs. Our Powered by a love for digital transformation, our community of designers believes in selling dreams and not just objects and concepts. We leverage cutting edge technology to create 3D models that gently tap into your visual sense and create compelling impactful stories.